Well, this is not an Excel post. This is something about Visual Presentation at a glance, so I think it’s sort of related to Excel. :)
One day, I visited a Japanese Fast Food Restaurant and saw the above sticker on every table. It means “100% No Fukushim Ingredient” (direct translation). Just at a glance, I thought it is “100% Fukushim Ingredient”.
Take a look at below,
What message do you get at a glance?
hmmm… I got “100% Preservatives”.
Normally person read from left to right, and scan the beginning and the end of a sentence for quick meaning. There the “100%” does more harm than good for the above scenario.
With just a slight modification as below, does it make a difference?
Which one is better? Left or Right?
Do not put something to “enrich” a message just for filling up the space.